Pawtucket, RI — March 9, 2026 — Collette is proud to announce that Chief Experience Officer Victoria Matiouchina has been recognized by TravelPulse as one of the Most Influential Women in Travel, honoring her four decades of leadership, innovation, and unwavering commitment to elevating the traveler and advisor experience.
Victoria’s career reflects a rare blend of strategic vision, technical expertise, and deep empathy for the human side of travel. Since joining Collette in 2019, she has transformed how the organization listens, learns, and designs experiences — both for travelers and for the travel advisors who guide them.
A Leader Shaping the Future of Travel Experience
Promoted to Chief Experience Officer in October 2025, Victoria has redefined what it means to lead customer experience in the travel industry. Her work unites data, technology, and human insight to ensure every touchpoint — before, during, and after travel — reflects the needs and aspirations of the modern traveler.
Previously serving as Senior Vice President of Customer Experience and Data, Victoria strengthened Collette’s enterprise data architecture and championed a culture where insight drives action. Her leadership has helped increase traveler satisfaction, loyalty, and retention while embedding customer experience as a shared responsibility across the organization.
A Champion for Travel Advisors
A cornerstone of Victoria’s impact is her dedication to the travel advisor community. She has led initiatives to simplify processes and ensure systems are designed with advisors in mind. By translating data into meaningful improvements, she has helped advisors spend less time navigating complexity and more time building relationships and delivering exceptional value to their clients.
Victoria on Being Named an Influential Woman in Travel
“Being an influential woman in travel has always meant helping shape an industry rooted in human connection — connection to people, to cultures, and to ourselves. The most meaningful travel experiences don’t happen by chance. They’re born from empathy, deep listening, and the courage to question the way things have always been done.”
“For women entering this industry, stay endlessly curious. Ask bold questions. Trust that your perspective matters. Embrace technology as a partner, collaborate generously, and lead with both your intellect and your heart. When you do, you don’t just create better journeys for others — you open doors and inspire those around you to see what’s possible.”




