By Travelers. For Travelers: A New Tagline for a New Era

Travel isn’t just something we do — it’s who we are. At Collette, we’ve been exploring the world for over a century, not just as tour operators, but as travelers ourselves. Our new tagline, “By Travelers. For Travelers.” isn’t just a catchphrase — it’s our way of life. It’s how we approach every journey, every experience, and every connection.

Moving Beyond Stereotypes

Let’s be real — guided travel sometimes gets a bad rap. People imagine rigid schedules, touristy stops, and surface-level views of culture. But that’s not us. We know that real travel is about peeling back the layers, stepping off the main streets, and finding those hidden moments that truly connect you to a place.

We design our trips with that in mind. We skip the predictable and aim for the authentic — like sharing a homemade meal with a family in Tuscany, wandering the side streets of Marrakech, or finding that tucked-away temple in Southeast Asia. These aren’t just experiences; they’re the moments that stick with you long after you’ve unpacked your bags.

We’re Travelers, Too

What sets us apart is simple: we’re travelers, too. We get what it’s like to feel the thrill of landing in a new place, the joy of getting lost in a market, and the satisfaction of connecting with locals in a way that’s genuine. Travel isn’t just our job — it’s our passion.

We’ve built Collette on this shared understanding. Travel is universal, and it brings people together in ways that few other things can. When you travel with us, you’re not just seeing the world, you’re experiencing it — with passion and perspective.

Blazing Our Own Trail

Collette’s new tagline is a celebration of the journey we’ve been on since 1918, and the one we’re still forging. “By Travelers. For Travelers.” speaks to our commitment to push past the ordinary and create something truly unique. We don’t just follow the path; we pave our own, with experiences you won’t find anywhere else.

We’re constantly evolving because the world is constantly changing. Our itineraries are designed for the curious, the passionate, and the bold — people who want more than just the highlights. They want real stories, real connections, and memories that last.

What’s Next

As we move forward with our new tagline, we’re inviting you to be part of this adventure. We’re excited to continue exploring alongside people who crave more from their travel experiences. Because at Collette, it’s not just about seeing the world — it’s about truly living in it.

We’re ready to go. Are you?