Willie Montano

Collette Promotes Willie Montano to Vice President of Global Marketing

Sam LaFrance
by Sam LaFrance

April 03, 2023

Pawtucket, RI (April 3, 2023) – Jaclyn Leibl-Cote, Collette’s president and chief customer experience officer announced the promotion of Willie Montano this week to the role of vice president of global marketing for the Rhode Island-based tour operator, after a year of incredible growth and a successful brand refresh driven by marketing campaigns under Montano’s leadership.

“This past year has been such a key time in our company’s history and Willie has done a tremendous job leading the global marketing operations organization in a way that truly reflects Collette’s values and culture,” said Leibl-Cote. “Since joining our team in 2022, he has brought so much value, collaborating with every area of the business to develop a ‘metrics-first’ marketing department culture.”

In his new role, Montano will oversee global marketing, including production, and marketing in the US, Canada, and Australia, where Collette operates. He will continue to align to the strategic plan and company goals, supporting all creative, product, and sales activities to maintain Collette’s trajectory of hyper-growth.

Montano brings over 20 years of travel industry marketing experience to his new role. Prior to joining Collette, Montano worked as vice president of marketing for The Travel Corporation's Insight Vacations and Luxury Gold USA. Before that, he was vice president of marketing at CIE Tours USA.

“I am excited for this next step in my career at Collette. I love being part of such a creative, dynamic, and collaborative team,” Montano said. “Collette has such a great reputation in the travel industry and we have so many exciting things ahead.”

About Collette:

As the longest-running tour operator in North America, Collette is the company travelers can trust. Leading with integrity, Collette’s comprehensive travel protection plan, flexible tour pacing, and strong relationships within the travel space set it apart. The happiness of its guests has been its roadmap since 1918 and today Collette offers over 160 tours to all seven continents and five distinct travel styles, including small group touring and river cruises. This third-generation family-owned business is dedicated to giving back in both local and global communities through its social responsibility platform.  For more information, visit www.gocollette.com.

Media Contact:

Sam LaFrance, Collette
Phone: 401.426.4504

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