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July 20, 2026
3 minute read
When people picture Medellín, one neighbourhood often comes to mind: Comuna 13.
Known for its colourful murals, outdoor escalators, and remarkable transformation, it has become one of Colombia's most visited attractions. Every day, thousands of travellers fill its narrow streets, stopping for photos, browsing souvenir stalls, and learning about the city's complicated past.
Its story deserves to be told. But as tourism has grown, so have the challenges that come with it.
At Collette, we believe the best travel experiences don't simply follow the crowds. They create meaningful connections with the people who call a place home. This is something travellers will discover on the Columbia extension on our small group Explorations tour Costa Rica: World of Nature.
Instead of Comuna 13, we visit Comuna 3 (Manrique) — a neighbourhood where Medellín's story is still shared by the people living it every day.
Overtourism can transform destinations in unexpected ways.
As traveller numbers increase, neighborhoods can become crowded, local businesses may be replaced by shops catering primarily to tourists, and authentic community stories can gradually give way to experiences designed for mass tourism.
Many local guides describe Comuna 13 as a place that has changed dramatically over the past decade. Whilst its murals and history remain significant, the neighbourhood has become increasingly commercialized, with crowded streets, repetitive souvenir stands, and references to Pablo Escobar that many Colombians find deeply painful.
For the communities that lived through Medellín's years of violence, those memories aren't entertainment. They're personal history.
Many local residents prefer to focus on something far more important: how their communities rebuilt.
Just a few miles away, Comuna 3 offers a different perspective.
Once considered one of Medellín's most dangerous neighborhoods, it has experienced an extraordinary transformation driven by community investment, public spaces, local art, and the people determined to shape a better future.
Here, colourful murals don't simply decorate walls — they tell real stories.
During a walking tour, local guides share the meaning behind the artwork and introduce travellers to the people whose lives inspired it. One stop brings travellers to meet a woman from Colombia's Chocó region who dreamed of opening her own restaurant. Today, travellers enjoy local snacks whilst hearing how her dream became reality.
Another powerful encounter introduces travellers to a local man who left gang life behind and found a new purpose through tourism, sharing a firsthand story of resilience, hope, and second chances.
Rather than looking back at violence, these experiences celebrate the people building Medellín's future.
Before exploring Comuna 3, travellers gain important historical context from local guides.
They explain Colombia's complex political history, the rise of the drug trade, and the lasting impact violence had on Medellín's communities. Many guides weave in personal memories of growing up during those years, helping travellers understand history through lived experience instead of headlines.
That context changes everything.
It allows travellers to appreciate not only how far Medellín has come, but also why many residents are careful not to glorify figures whose actions caused so much suffering.
By hearing these stories directly from the people who experienced them, travellers leave with a deeper understanding of Colombia's resilience.
Every destination presents choices.
At Collette, our Tour Designers look beyond the most famous landmarks to find experiences that benefit both travellers and local communities. Sometimes that means choosing a place that isn't on every travel itinerary.
Comuna 3 offers the opportunity to connect with residents, support locally owned businesses, and experience a neighbourhood where tourism still feels personal. Travellers spend less time navigating crowds and more time listening, learning, and sharing meaningful conversations.
It's a reminder that responsible travel isn't about skipping iconic destinations. It's about making thoughtful decisions that create a richer experience for travellers whilst respecting the communities they visit.
Because sometimes the most memorable places aren't the ones everyone else is visiting — they're the ones where genuine connections are still waiting to be made.
