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Our History
“Our first office was so tiny that if you took a step backwards, you fell down an open hole that was stairs to the basement. Now we are a worldwide company with offices in the United States, Canada, and Australia.” – Alice I. Sullivan, Former Chairperson of the Board
An Early Advertising Campaign
A Story of Hard Work and a Passion for Travel
Back in 1918, when Jack Collette started Collette Tours, World War I had just ended. The Red Sox had won the World Series and porterhouse steak was 54 cents per pound.
The first Collette tour to ever run was made up of a jitney bus of travellers that left Boston headed for Florida. This three-week adventure cost just $68.50! At that time few could have foreseen that nearly 100 years later, that same company would be taking guests to all seven continents.
From those humble beginnings, Collette began running tours throughout New England and into Canada. Then, in 1927, the company transferred its base of operations to the New England Transport Company Terminal in Providence, Rhode Island.
Dan Sullivan Sr.
In 1945, Dan Sullivan Sr., who had come home from a wartime commission in the U.S. Army Counter Intelligence Division, started working for New England Transport. Over the next 15 years, Dan and Jack Collette crossed paths often. In 1962, looking to retire, Jack made a decision that changed the course of the company – he sold it to Dan and his brother-in-law, Arthur McWilliam.
1964 World’s Fair
This move was not without risk. Dan had six kids at home. But he knew how to take the initiative. As his wife Alice, matriarch of the Sullivan family, says, “Dan absolutely had ambition, vision, and believed in himself.”
1964 World’s Fair
Travel Takes Off
The timing was perfect. The New York World’s Fair of 1964 was around the corner. Dan ended up taking his family to this historic event and it proved to be a turning point for the company. There, in the shadow of the iconic Unisphere, Dan could see how the world was changing. More people than ever wanted to travel. It was the perfect time to introduce the concept of guided touring. In the coming years, Collette expanded to include tours across the United States and Canada, Europe, Asia, Australia, New Zealand, and South America. Dan’s entrepreneurial spirit carried Collette into a new era, whilst always remaining true to the things he valued most – personal customer service, convenience and giving back.
Sullivan Family: Dan Sullivan Jr., Nicole Diebold, Jaclyn Leibl-Cote, Diana Ditto, Christian Leibl-Cote
Collette is About Family
As his family grew, Dan’s children took on active roles in the company – in sales, tour development, marketing, tour guiding, and in its charitable arm. Working with a team of dedicated employees, they all stayed true to the original vision of expanding travel opportunities for everyone. That tradition continued as Dan’s eldest child, Dan Sullivan Jr., took the reins as President and CEO in 1990 and the company flourished. The third generation of Sullivans entered the company in the early 2000s, and in 2018 Dan Sullivan Jr.’s daughter, Jaclyn Leibl-Cote, became President & Chief Customer Experience Officer. In 2023, after she successfully steered Collette through the global pandemic, Dan proudly turned the CEO role over to Jaclyn and transitioned to Executive Chairman of the Board. Jaclyn is only the 4th CEO in the company’s history and its first female leader, making Collette one of the rare companies to successfully transfer to the 3rd generation of leadership.
