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Tour ops face challenge of nonstop bad news in brochure season

Tour operators face challenge of nonstop bad news in brochure season

For tour operators vying to be heard amid a cacophony of competing voices, brochure launch season presents both opportunity and challenge.

This year, they have had the added challenge of trying to drum up excitement for their 2018 tours amid a nonstop negative news cycle that has been the backdrop to much of their September and October sales and marketing efforts.Read More

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