Destination Must-Sees

must see 1 riga


Riga is the capital city of Latvia and cultural center of the Baltics. The city is home to over 800 years of history. Participate in strong song and dance traditions, taste local cuisine, and take in the scenic sights of the city.

must see 2 art nouveau

Art Nouveau architecture

Riga is considered “Northern Europe’s Art Nouveau Capital.” Art is practically everywhere in Riga. As you stroll the streets and take in its ornate facades, you’ll be charmed by the 19th-century Art Nouveau architecture found throughout the city and in the Art Nouveau Museum of Riga.

must see 3 old town riga

Old Town Riga

Step back into the 12th century as you explore Old Town Riga. Feel centuries of history as you notice different architectural periods, from gothic to modern.

must see 4 house of blackheads

House of the Blackheads

The House of the Blackheads is intriguing both for its appearance and purpose. The ornate building was constructed in the early 14th century as a guild for unmarried merchants, shipowners, and foreigners in the city. It’s a sight you can’t miss.

Destination Must-Dos

must do 1 riga market

Riga's Central Market

Latvians are noted naturalists, as foraging is a historic part of culture. Peruse the bustling Central Market (UNESCO), where flowers, fruits, and local pastries overflow the stalls.

must do 2 open air museum

Latvia Ethnographic Open Air Museum

This museum, located just outside Riga, has preserved the culture of Latvia since the 1930s. Settled alongside an enchanting forest, the 118 buildings comprising the museum offers a peek into the historic rural life of the region.

must do 3 occupation museum

Museum of the Occupation of Latvia

Come to understand Latvia’s complex past as an occupied nation during the 20th century. The museum exhibits artifacts and archives on the 51-year period of occupation by Nazi Germany and the Soviet Union from 1940 to 1991.

must do 4 black balsam

Taste Riga Black Balsam

Taste an authentic and uniquely Latvian drink. Riga Black Balsam is an herbal liqueur, used in traditional medicine as a cold remedy and in regional cocktails, coffee, or soft drinks. The balsam is slightly sweet and made in oak barrels. It makes the perfect souvenir!

Expert Advice


Diana Ditto

Sr. Director of Product Marketing
expert 1 latvia beach

With hundreds of miles of coastline, Latvia’s beaches are a sight to see. However even in the summer, some say the Baltic waters can be quite chilly.

expert 2 riga park

Riga boasts plenty of public parks and green space. They make the perfect place to take a quick break, enjoy a picnic lunch, or even people-watch.

expert 3 amber

Amber is a trademark gem of Latvia. It can be found on Baltic beaches after a storm if you’re lucky, but it is also sold in most souvenir shops.

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